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To promote rural life and the theories and practices of agriculture;
To promote public awareness of the role of agriculture in today's society;
To promote the management and maintenance of the assets of the Shawnigan Cobble Hill Farmers Institute and Agricultural Society on behalf of its members;
To promote and celebrate the legacy of agriculture;
To promote and support the education and participation of youth in agriculture.
To help support children, families and seniors of the South Cowichan area;
To provide an opportunity for those in South Cowichan to celebrate their local identity and character;
To celebrate South Cowichan's agricultural roots;
To showcase the agricultural bounty of the South Cowichan area;
To showcase the South Cowichan culture, industries and environment;
To create a greater awareness of the South Cowichan Region;
To come together once a year to have a great time with family, friends and neighbours.